Is the person getting in your way–you?
Oh my goodness, I’m dying to know!
Have you got any customers yet?
Did you take your photos and upload them online?
The woman watching the children in the playground looked bummed.
“Yeah, I took the photos
All I have is the same as the dress I am wearing now:
The woman looked at her friend.
“Babe…It’s been two weeks since I last saw you.
When did you take the photos?”
The woman picked up a coloured marker from the table and started drawing absentmindedly.
was it the day after I saw you?
….was it then?
It was the day after I saw you.”
The woman watched her friend. They had been coming to this bistro for years and the paper tablecloths and markers were a highlight for both children and adults alike.
I love you.
You know that.
But what do you mean you took them the day after I left?
It’s two weeks later and you haven’t done anything with them?
The woman stopped what she was doing.
Looked at her friend, then back at the playground, then looked at her friend again.
She picked up the marker and began drawing again.
“I dunno” she began.
“I think after you left, I just….
I got a bit spooked….that’s all.
I took the photos like I said….
and then everything was going good…
but when I started to look at them, I started to doubt myself.
the more I thought about it… the more I worried.
I don’t think I’m ready to ship my work to the world yet…you know…I’m not an expert.
Making these outfits for children?
It’s just something I do as a side hustle.
It’s a hobby.
But to charge money for it?
I dunno. I just don’t feel like I’m at that level yet.
The woman listening to her friend picked up a marker and began drawing on the paper.
The other woman became intrigued never having seen her friend do anything remotely artsy prior.
Eventually curiosity got the better of her.
“Whatchya drawing there hun?”
The woman looked at her friend.
It’s my monster…
What are you drawing?
The woman looked at her drawing.
A sketch of an all black dress.
“I like that one….it’s a little broody huh?
Does it have a name?”
The woman looked at the dress….thinking of the dark colours and green ribbon and then declared:
“It’s a dress from Alannah Hill I’ve had my eye on for ages.”
This one is called the ties that bind.
And yeah….I suppose it is a little broody….” the woman trailed off before shifting the conversation back to her friend.
“Anyway…enough of my brooding…
“What about your monster?” she asked.
“Does your monster have a name?”
The friend picked up the marker and scribbled in childish writing
“My monster is called Alexander.”
The woman looked at the words scrawled on the paper and took another glance at the woman’s “monster” underneath.
She cocked her head to the side in curiosity, taken aback by her friends image of a girl with the dark hands over her face.
“Oh my goodness, I can’t help myself…I have to ask…what’s with the monster/girl with the dark hands? I’ve never seen you draw anything in our 20 year friendship…let alone something like that…..
what’s with that?”
The woman looked at her friend.
“It’s a thing done with high performance executives” she stated.
“It’s the work of Hazel Gale….I’ll tell you more about it another day, but first I want to finish talking about your photos and why you didn’t do anything with them.
Do you have them?”
“What?” asked the woman.
“The photos on your phone?
Do you have them here?”
The woman nodded.
“Can I have a look?”
The woman reached across the table and picked up her phone, scrolling until she got to the images of the birthday outfits.
You know these images are gorgeous…yes?
The woman looked at her friend, chewing the inside of her mouth and nodded.
“Yes, I’m pleased….they came up really well…”
Her friend looked at her.
“So you agree they came up really well?
Babe if that’s the case, what’s the problem? Why didn’t you upload them and get market validation?”
The woman looked at her friend again.
“I don’t know. It just got too hard.
Like I said….
The photos look good, but I just felt like I wasn’t really good enough to charge the prices I need to make a living out of it.
These outfits take so long to make. The amount of fabric and labour which goes into them means the pricing would need to be well over $100 per outfit, and I don’t know who would pay that kind of money for a one-off birthday outfit.
Not just that…
I don’t know what I was thinking.
I haven’t made any sales yet…because even though I took the photo’s, I didn’t know what to do with them.
Am I supposed to have a website?
Is that what people do when they say they sell things online?
Because I can’t do that babe….
I have no idea how to build a website….and even if I did…then what?
Where do the customers come from? How are they supposed to find me?”
She laughed in confusion, and her friend joined in too.
“Ok. Well, first things first….can you be honest with me?”
The woman looked at her friend and screwed up her face.
“You know I’m always honest with you!
Why do you say that?”
“Ok…yes..” said the friend. “I know that, but I really wanted to make sure.
Let me ask you this before I start going on again…”
“Do you want to start your own business or do you feel like it’s something I talked you in to?”
The woman looked hurt.
“Hun….why would you say that?
You didn’t talk me into anything.
Yes. Of course I want this.
I want this so badly, I haven’t been able to stop thinking about it since the 2 weeks since we last chatted…
Yes. I want my own money.
Yes. I want my own freedom and independence back again…but..
It’s just that I feel like this is something everyone else has figured out.
People who have everything together.
People who know what they are doing.
I’m just a stay at home mum.
I have no education.
I’m not smart.
I’m not business minded.
I feel like it’s so far out of my reach I don’t know how I could possibly do it on my own.”
The woman looked at her friend crushed.
“Babe…you know sometimes I don’t think you see what I see.
When I look at you, I see someone who is full of life, love and grace.
I see a woman who is gifted at what she does.
I see a woman who is passionate.
I see a woman who “leaves a little sparkle” wherever she goes.
I don’t see a woman who is uneducated.
Or not business minded.
as for starting a business?
The worst thing you can do when starting a business is think you have to do it alone.
The people who succeed in business?
The people who succeed in business have a team to support them every step of the way.
These people have help with:
- marketing and so much more.
Please don’t think you need to go it alone in business, because that’s not correct.”
The woman nodded, and then chimed in:
“That might be good and well for people who have the money to pay all these people, but what about people like me who are starting out with nothing? Then what?
How do we access help then?”
The woman picked up her phone and scrolled to the page she was looking for.
There is help available if you ask around or reach out. But not just that…..you have an added bonus! I can help too if you want.
You are right.
You have touched on a really important topic we need to speak about.
Running a business is different to having a hobby, and that means you need a lot more help from other people.
I can get you off the ground to begin with, but to become sustainable you’re going to need money to pay the right people to build a team you can rely on.
If you’re starting at the beginning and you have no customers at all…. then I suggest you first create some profitable pricing points.”
The woman looked at her friend and laughed.
“Pricing points? I don’t even have a single customer yet, so what do I need prices for? At this point, any money is good money…”
“Oh my goodness no!!” said her friend.
“Not having clear knowledge of how much your costs are going to be will cause problems long term and you don’t want that…not at all.
You need to make sure not only are you covering your costs today, but that you also have enough cash flow and profit to expand and hire the right people or get access to childcare when the time comes in the future.
You don’t want to get stuck in the “I have too much work for one person but I don’t have enough money to pay for two trap that many small business owners fall into.
This is a really important.”
Her friend raised her eyebrows, considering the words she had heard and was just about to respond before the children arrived back at the table, sweaty and looking for a drink and something to eat.
“We’ll have to talk about the pricing in our next catch up.
For now though?
Check out this book on self sabotage and see if there is an underlying reason why you didn’t upload your photos online, and consider getting out of the house and meeting other people like yourself.
You may be surprised to see you are not the only one thinking these things.
Simply bring your laptop and come jump out of your comfort zone for the night.
You can mingle.
And get help for anything you are stuck on.
It runs between 6 and 8pm.
The address is
100A Young Street Frankston.
If you are there this Friday, I’ll work with you on the pricing for profit and future growth book”
The woman nodded.
“Ok thank you.
Getting out of the house sounds good but getting out of the house and getting help to move my business forward?
That sounds awesome! I’ll see you Friday night at The Garden then!
“Done!” said the woman. “Don’t forget to download your workbook first so you can use it on the night. You’ll find it in the shop section at The Change Room Digital Library.com.au or I’ll put the link in for you below.”