“Oh my goodness you are too funny!!
Are you saying I should design my own perfume?
Oh my goodness that would be a giggle!!
Little ole’ me with my own personal brand!!”
The woman sitting in the cafe laughed at the craziness of it all, never in her wildest dreams imagining herself with a brand of clothing, perfume or bed linen.
Her core values book was finished and today she was getting briefed about the task ahead.
“Babe, You know I love hearing what you have to say, but
I don’t think little ole’ me from little ole’ Frankston, needs to worry about creating her own personal brand yeah?”
The woman laughed at the thought of it all.
“You know the core values thing I understand…..But a personal brand....? That's something for movie stars or singers, not for girls like me from Frankston!! Click To Tweet
Her friend scrunched up her face in a funny kind of way, thinking about what to say.
She tapped her fingernails on the wooden table considering the best way to explain it, then addressed her friend with sincerity.
“Hun, I know it seems crazy to think about a personal brand when less than a week ago you were working from home with a naked child running around…. but personal branding in your business is super important.
in the first three workbooks….everything you learn has to do with branding and values for yourself and your business.
Although you may not realize it–you already have a personal brand, chances are it’s just not a conscious one.
Everything from the way you dress; to the way you talk, to the brands you love and support…. all of these things make a complete picture of who you are and what you stand for.
Although nobody wants to think of other people judging them…. the facts are this is exactly what happens….especially when you make a decision for your business to be online.
When you are offline, people get a feel for who you are and the way you work by picking up on subtle clues, however when you get online, these cues are no longer there or can be easily misinterpreted if your non verbal skills are lacking.
In the online world, your customers pick up on your personality and brand by the “tone of voice” you use with the colours and fonts you select and the images and words you use on your website.
You can make a difference from the beginning of your journey to choose who you want to be.
Take a minute now to write down in your book the following questions, and when you get back to the office you can fill them in.
- “List the positive impacts you make with the work you create for your customers.”
- How does what you offer help them?
Once you have done that, take a moment to think about how the impact you have created for your customers also contributes to your happiness.
Is your work purpose and your life purpose linked together?
Are your core values for your business, similar to the core values in your personal life?
Take a minute to check them off or write new ones.
And lastly, take a minute to write down 10 of your greatest qualities.
Once you start a business, my suggestion is to make a decision to be consciously aware of the image you are putting out into the world.
This doesn’t mean the “image” you present to the business world is different to your real life “image” it’s just that you want to make sure it is an accurate and authentic representation of who you really are.
And you know….
sometimes it can be difficult to decide on what kind of message you want to consciously project.
I know this because I had to go through it myself.
Rather than having a message you may not be aware of, the task is to think about what kind of image or personal brand you want to be known for and a great way to do this is to begin with a vision board.
Visualisation is incredibly powerful.
It enables you to map and plan a future you want for yourself, not a future that somebody else wants for you.”
The woman finished her breakfast and moved the plate to the side.
“Well ok” she began.
“I promised I would follow your advice no matter how strange it seemed, and I plan on keeping that promise.
But before we head back to the office….will you tell me about you?” she asked her friend.
“Do you have a vision board, clothing line or perfume brand you designed for yourself when you were starting out too?”
The friend smiled.
I would never ask you to do something if I wasn’t prepared to do it myself or didn’t see the value in teaching it.
I make vision boards all the time to map projects and stories so I can get a feel for different characters and how the story will go, and I also do it in my own life too!
I’ll show you a few of the vision boards I am working on for this year.
The one in pink is my vision board for #fairytale365. It shows how I started putting together my own brand in 2016.
This next one is the beginning of the vision board for the marketing course you are helping work on now.
It’s not fully mapped yet, and some images will change, but it allows you to have a sneak peek behind the scenes..”
The friend looked at the photo boards on the phone.
“These are cool” she said.
“Is this also where the “Stack the Cards” vision board came from too?”
The woman nodded.
“Yes!! It sure is…..
The vision board for the game is designed to go with my own personal brand vision statement.
The woman flicked through the phone and looked at the other vision board.
“So are you going to tell me what is it?” asked the woman
“What is your personal brand vision statement?”
The friend smiled proudly.
“I help companies and individuals who have fallen or gotten lost~ find their way back to their true self through the power of creative content.
Basically– I work with companies and individuals who find themselves not working in truthful alignment of what they really want.
With a focus on mind, body and business, I look at how things can be changed with courage, vulnerability and authenticity to get a business or individual to make transformational change.
It’s not an easy process.
It can be incredibly painful to be so vulnerable about mistakes we have made in our lives, however when we acknowledge where we went wrong, then we have an opportunity to make things right.
My personal brand reflects qualities important to me I want to be associated with.
- Overcoming Hardship and failure.
- Forgiveness of ones self and others.
- And transformational change through the power of art, creativity and love of humanity.
“Oh hun, that’s lovely!
I knew there was a reason I loved working with you and feel like you always get me.
Did you do a perfume or dress design sketch too?
The friend nodded.
“Yep! My clothing and Perfume line is sWords of MeNina and Hummingbird Heroes!
I’ll tell you more about it a little later down the track.
Let’s get back to the office and do some work!”
The woman dunked her phone in the handbag, and stood up with her friend.
“I forgot to mention….in module 3 you need to work with a partner to get their input on how they see you in the world….
If you like, I’m happy to do it if you aren’t comfortable asking someone else?
Just come and see me when you are ready.”
The woman nodded.
“Thank you. That’s kind…..I’ll do that.”
The two women smiled at each other, then left eeny meeny cafe and headed back to The Garden to grow.