How to use content marketing in your business

On the previous page you learned that creating content with strategy is valuable to your business because it compounds over time.

This builds 2 types of assets, both of which hold independent value.

A “digital content” asset (like blog posts, podcasts, videos, and other various content your business creates)

PLUS:

A marketcentric customer base (or audience)

Sometimes when learning about content assets it can be easy to confuse which of the 2 assets is more valuable.

Is it the content created or is it the people who engage with it?

This comes down to personal choice, however if you ask my opinion on the matter then I would say:

Products come and go but a marketcentric customer list is what enables a company live on.

If you agree with this statement, you may choose (like I do) to use content marketing to build and retain relationships.

The way this is done is through the creation, publishing and distribution of “digital content” which in turn adds value to your asset.

So to quickly recap what you have learned so far:

Business owners use content to educate, encourage, entertain and engage with customers in their online journey, and this in turn helps the business build a valuable asset.

A nice way to think of it is like this:

Your business uses content like blog posts, videos, podcasts and images to help your customer with the queries they are having, or to share industry specific resources which may entertain or interest them. There’s lots of other ways of course, but for now this is a good beginning.

If you want to continue learning a little more about this, take a minute to get familiar with 4 types of common content you can use to build your asset.

They are:

Text

Audio (Sound)

Video

Images

When you participate in classes and workshops, you are encouraged to practice building, stacking and growing different types of content so you can use them in a way which your customer will find useful, helpful and relevant.

I’ll show you how to do this with a mini content journey in a few more steps, but for now, take a minute to look at the different types of content one by one and then I’ll walk you through them individually and chat about them on the following pages.

First up?

An introduction to using text based content.