On the previous page you learned that creating content with strategy is valuable to your business because it compounds over time.
A “digital content” asset (like blog posts, podcasts, videos, and other various content your business creates)
A marketcentric customer base (or audience)
Sometimes when learning about content assets it can be easy to confuse which of the 2 assets is more valuable.
Is it the content created or is it the people who engage with it?
This comes down to personal choice, however if you ask my opinion on the matter then I would say:
Products come and go but a marketcentric customer list is what enables a company live on.
So to quickly recap what you have learned so far:
Business owners use content to educate, encourage, entertain and engage with customers in their online journey, and this in turn helps the business build a valuable asset.
A nice way to think of it is like this:
Your business uses content like blog posts, videos, podcasts and images to help your customer with the queries they are having, or to share industry specific resources which may entertain or engage their interest.
If you are an artist or a writer like myself, you may use content as a form of entertainment for your customer to read, watch or listen to.
There’s lots of other ways of course, but for now this is a good beginning to understand that content can be used in the manner which suits your business best.
If you want to continue learning a little more about this, take a minute to get familiar with 4 types of common content you can use to build your asset.
If you are interested in learning more about this, I facilitate via The Prosperity Project.
There are 3 levels available:
Business Owner or Professional