“This is an important meeting.
You should come along.
…and take notes.”
The woman nodded silently.
Then turned to follow the leader.
The man stood with hand outstretched and the woman rose to join him.
“Thanks for the opportunity.
It was a pleasure….. A real pleasure.
It’s a shame it didn’t work out, but I appreciate the call and opportunity.”
The man and woman stood shaking hands in a goodbye gesture, as the woman to the right sat silently scribbling notes.
Eventually she realised the room had gone silent, and lifted her head to see the man had outstretched his hand to herself.
She chided herself for missing the opportunity, and rose to her feet, shaking hands with each member of the party and stuttering a series of goodbyes.
As they exited the room and closed the door for good, the woman found her throat parched and made her way to the glossy cabinet for water.
She poured three glasses, placed them on a tray, then made her way back to the desk, looking out the floor to ceiling windows on the way.
The trio picked up their glasses, took a moment to compose and then the red head spoke.
The woman sat alternating between chewing the end of the purple Artline 0.4 and flicking back through the copious amounts of notes in her book.
“What did I takeaway from it?” she re-iterated back thinking quickly on her feet before answering…
“The deal was lost due to the following:
- incorrect audience
- incorrect positioning
- margin wasn’t high enough
- risk matrix was too great
The company made in an error in building the product first before soliciting a buy-in, and that error proved to be catastrophic because rather than ship a minimum viable product, the company instead developed not only the product, but the marketing, the merchandise and other “branches” including:
Clothing Line and
Partnerships dependent on other companies involvements.
The woman spoke fiercely, before realising she was being watched intently and then slowed herself to a stop.
“Very well” said the red head.
“And what is the final summary? In one sentence please. Take a minute to compose your thoughts. Pick your words wisely and when you are ready, share your verdict.”
The woman did as suggested, and then turned her back to the glass window and spoke.
“The company lost the deal due to incorrect decisions from management to pursue building a product without first having an audience. It was a rookie mistake, and the management in charge should have known better than to invest so many resources into a project that was built without first having validation from the market. The company now finds itself financially backward, holding an enormous of assets including:
and no buyer to form a partnership with, leaving the company in a vulnerable position of either choosing to back the project on their own or to put it into the land of sunk costs.
The woman finished her conclusion and the red head nodded and then spoke.
“Thank you for your feedback.
Thank you for taking the time to consider what was asked….
and thank you for caring enough to let me know.”
She picked up the tungsten heavy metal spinning top and set it free with a flick of the wrist, before making a final closing statement.
“This project is a success.”